Client:
Learn Tagalog Fast

Duration:

1 week, Design Sprint

Scope of work:

Research, Wireframing, Prototype, Usability testing

My role:
User research, Wireframes, UI Design, and Prototyping

Learn Tagalog Fast Overview

A mobile application to help you get started on over 50+ beginner learning guides that will teach you everyday Tagalog or Taglish language and you can use right away, from basic greetings to conversational tagalog.

Our optimistic North Star:

In 2 years, LTF will have a community of learners that can connect and learn from each other

Here's our

SPRINT QUESTIONS

Can we motivate users to keep using our app after they've learned the basics of Tagalog?

Can we give the user confidence to try the app by providing social proof?

Can we design an effective system for students to learn and connect with each other?

“As a foreigner working in the Philippines, I need to learn Tagalog so that I can easily communicate my ideas and interact with my colleagues.”

With that this is our

RESEARCH OBJECTIVE

To design a landing page that will drive conversions to the mobile application

To feature LTF’s communication-first approach in
learning fast

TO UNDERSTAND OUR USERS, WE CONDUCTED

User Interviews

We reached out to a few foreign participants who consider themselves language learners

And we came up with these user personas

Based on the interviews we found out that there's a common ground between these personas:

"I like making friends and talking to people who fluently speak the language"

this helped us come up with the mid-fidelity prototype

Mid-Fidelity Prototype

From the current website, we came up with the mid-fidelity prototype for us to visualize the idea and structure that we came up with based on the available resources and the user insights.

Here are some snapshots:

We tested our mid-fi prototype with the users and these are the

KEY INSIGHTS

The user wants:
A website that immediately presents its value in a way that is simple and easy to understand to gain their trust and confidence.

What we did:
Each section delivers a clear message. As the user scrolls down, we emphasize Learn Tagalog Fast’s conversation-first approach to learning, how LTF makes this happen mainly through the app, and student stories that validate its effectiveness.

The user wants:
Website should have eye-catching elements and needs to be appealing to pull visitors in.

What we did:
We included a fun mix of content such as videos, product previews, and illustrations to catch the users’ attention

The user wants:
Users have different ways of learning the language that Learn Tagalog Fast can adapt to.

What we did:
We created separate sections highlighting the app for casual learners, the community feature for conversational learners, and the e-book for learners who prefer learning in a more structured and comprehensive manner.

After ideating and gathering all input we came up with our final

UI Design & Prototype

Based on the results of our usability testing, the team came up with our High Fidelity prototype

Here are some snapshot:

Answers to our